the problem
Foot traffic was flat. Despite high-quality services, The DripBar couldn’t crack digital growth as a new business. Their corporate-level content lacked soul and wasn’t resonating with the local wellness audience they wanted to attract.
the Solution
POV led with a “wellness-first” approach, creating aesthetic, intention-driven ads that actually looked like they belonged in the feed. We overhauled their paid strategy with clear goals, real-time lead tracking, and a streamlined funnel designed to convey the true feel of her brand and inspire more people to get in the door.
Results
- +108% Audience Growth
- 62.5K Paid Impressions
- +413.6% Reach
- 800+ Link Clicks
- +50% Page Visits
Digital ads don’t have to be confusing. When businesses start with the end in mind and simplify the path to action, digital can help you reach your audience more efficiently.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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