the problem
In a market dominated by hospital group takeovers, ANC needed to stand out as an independent nephrology clinic. Their team of expert doctors and their commitment to personalized care were unmatched, but invisible online.
the Solution
POV crafted a digital-forward flow, streamlining ANC’s patient communication, connecting marketing funnels, and creating a centralized community that could thrive.
Results
- +1,212% Social Impressions
- +163% Audience Growth
- 2.7x Blog Readership
Takeaway: When healthcare providers invest in storytelling, they build trust and deepen community ties. Your people are your brand, especially in a field where empathy is everything!
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
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