Showcase Kitchens

Showcase Kitchens

THE CHALLENGE

Showcase Kitchens, a fourth-generation family business specializing in luxury kitchen and home design for the NYC and Long Island communities, partnered with POV to secure their legacy for generations to come. Although once a leader in traditional media like magazines, Showcase recognized the industry's shift towards digital platforms, where today’s consumers—especially on sites like Pinterest—make their design decisions. To stay ahead of this evolving landscape, they enlisted POV to build a robust digital presence that would maintain their relevance and attract a new generation of clients.

THE SOLUTION

We successfully addressed this challenge by implementing a multifaceted strategy that revolved around the display of their luxury work and design excellence through compelling visuals, reels, and captivating storytelling. At the core of our approach was the creation of value-driven content. This involved curating a strategically selected collection of photographs and video reels displaying Showcase Kitchens' finest kitchens and design projects. These visuals were designed to not only captivate the audience but also convey the brand's dedication to excellence. To further enhance our strategy, we diversified the content mix through a process of social listening, enabling us to stay on top of trending topics, audience interests, and emerging industry insights. This adaptability allowed us to tailor our content to the evolving preferences of our target audience. Through the implementation of these strategies, we recognized Pinterest as a pivotal growth avenue within the home renovation industry, particularly given its popularity among Showcase's target demographic. Harnessing the power of this platform allowed us to achieve substantial exposure for Showcase, resulting in 20,000 monthly viewers.