the problem
This 4th-gen legacy design firm had heritage, credibility, and craftsmanship—but lacked digital flair. They needed to meet modern homeowners where they scroll.
the Solution
POV helped Showcase transition from old-school word-of-mouth to a strategic, multi-platform digital presence with ads, optimized content, and trend tracking to capture dream-home scrollers.
Results
- +108% Audience Growth
- 416K Impressions (+1,230%)
- 2x Engagement Rates
Even legacy brands need a fresh digital POV. Strategic storytelling modernizes tradition without sacrificing heritage.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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