the problem
PBJ started as a feel-good side hustle—a booth at the local Saturday market where pet parents could discover healthy, handmade treats. But their brand outgrew the farmers' market table. With no digital roadmap, they needed to turn real-life community love into online momentum that could scale into something more.
the Solution
Through strategic advising, POV helped PBJ translate their in-person charm into scroll-stopping content. We built frameworks for Instagram and TikTok that spotlighted their story, educated pet parents, and positioned them to grow consistently. From there, we activated a wave of petfluencer partnerships that brought reach, credibility, and cuteness in equal measure.
Results
- +316.2% Impressions
- +71.2% Audience Growth
- +348.3% Engagements
In-person connection can be the spark—but digital strategy is what keeps it growing. Brands like PBJ that turn real-life community moments into digital touchpoints unlock deeper loyalty, broader reach, and foundations for long-term success.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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