the problem
The Whitman School came to POV with its ambitious goal of becoming a top 20 business school by 2030. With Gen Z increasingly making decisions based on digital experiences, the school realized it wasn’t enough to just “be online”—they needed to resonate with Gen Z on their turf.
the Solution
POV helped discover Whitman’s social voice across channels and audiences. We created trend-savvy, student-first content, captured live events, and built a content system designed to grow their audience and their brand reputation. The result? POV helped foster Whitman’s best recruitment cycle yet!
Results
- 3.7M+ Impressions
- +95% Engagement Rate
- 2x more public engagement than peer school
When universities humanize their brand and show up authentically across channels, students lean in. By building a consistent voice across platforms, Whitman showed up as more than an account – they became part of the conversation.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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