Associated Nephrology Consultants

Associated Nephrology Consultants

THE CHALLENGE

As a longstanding private provider of nephrology services in the St. Paul metropolitan area, Associated Nephrology Consultants came to POV looking to maintain their market share and increase visibility as the healthcare industry transitioned to larger corporate practices.

THE SOLUTION

To maintain their market share, we focused on building ANC’s digital community to foster long-term relationships that would turn into future patients and team members. In accessing their existing digital presence and conducting research to uncover ANC’s competitive advantage, we realized the importance of providers as they are the most valuable testament to the business. To increase provider content, we performed extensive social listening to identify what ANC’s target audience was looking to hear from their providers and when they were looking to hear these messages. Then, we performed a series of content shoots collecting both photo and video content of providers sharing that information. When posting this content, we prioritized community engagement by responding to comments and resharing patient content. We also welcomed patients to share their stories on ANC’s platform as a way to build trust/earned media and engage patients across the new digital medium.