The Whitman School of Management
Why does Whitman work with POV?
Recognizing the pivotal role of social media in shaping university decisions, the Whitman School of Management enlisted POV Brand Management to elevate its digital presence. Tasked with managing all major platforms, including TikTok, Instagram, Twitter, LinkedIn, and Facebook, our team crafted content that truly resonates with the next generation of college students. By covering live events, creating trendy student-focused content, and fostering engagement within the Whitman community, we’ve driven significant growth across their social channels. This partnership has not only positioned Whitman ahead of competitors but also fueled its rising rankings and competitive application numbers, solidifying its appeal to future students.
Dawn McWilliams- Director of Marketing and Communications at Whitman
“It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this School”
SERVICES
IMPACT
Our innovative social media strategies at the Whitman School of Management have driven exceptional results, including viral content that resonates with prospective students. One of our top-performing Instagram Reels generated thousands of views, shares, and likes, showcasing our ability to create engaging content. During the crucial spring yield period, our targeted campaigns significantly boosted impressions and engagement, contributing to a strong influx of interest and applications. Additionally, our digital presence continues to outpace competitors, with platform growth rates outpacing other top business programs by an average of 3.84x. These achievements highlight the impact of a bold, authentic approach to social media marketing.
IMPRESSIONS
2M+
ENGAGEMENT RATE
+138.1%
ENGAGEMENTS
80k+
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