the problem
diSalvo Interiors had a strong portfolio and decades of experience, but its digital presence wasn’t working as hard as it could. With outdated platforms and no cohesive social strategy, the brand lacked visibility among its primary growth audience: developers. While referrals remained steady, there was untapped opportunity to expand awareness and reinforce credibility in key markets across the East Coast.
the Solution
We led with a positioning shift: treat every digital moment as an opportunity to demonstrate developer value. Our first step was building a consistent content engine that showcased not just the work, but the story behind it, turning diSalvo’s Instagram and LinkedIn into platforms that spoke directly to developers’ values. We layered in strategic outreach to new leads, launching a developer-first outreach campaign that made the portfolio instantly accessible and actionable.
Results
- +132% increase in post visibility
- +512% increase in account engagement
- +650% lift in post & link clicks
By reframing digital as a business tool, we helped diSalvo unlock new relevance and reach with their most valuable audience. With this foundation in place, they're now positioned to deepen existing relationships, expand their market presence, and become the go-to design partner for high-end developers.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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