the problem
Social presence felt like a generic food page, missing the vibe, community feel, and social proof needed to drive foot traffic.
the Solution
Built a TikTok + Instagram Engine: 2 IG posts/week, 3 TikToks/week, and optimized stories - curated to highlight vibe, menu, and real experiences aligned with the East Village demographic.
Results
- Generated 122,167 total views and 6,228 interactions (+242%) in ~2 months- shifting perception from an empty venue to a social, community-driven East Village destination.
- Built measurable audience momentum with +232 followers (+5.3%) and 3,396 profile visits, signaling increased local awareness, intent, and consideration.
- TikTok emerged as the primary discovery channel, driving Likes +348%, Comments +141%, Shares +4,643%, and Total interactions +1,710%, consistently pushing Poppy to new, high-fit audiences.
“We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV. It has been a benefit to our department and the Whitman School to have had the resources of POV available to us this semester in our continued efforts to share on social media some of the amazing things we do at this school. The team has been doing an outstanding job highlighting students, alumni, speakers, and events happening at the Whitman School.”
Syracuse University's Whitman School of Management
- Dawn McWilliams, director of marketing and communications
“POV has really helped us connect with our patients online. They’ve had great ideas and have been able to shoot content on-site to highlight all the different providers in our clinic. They have helped to make the experience for our patients less intimidating by increasing our online presence”
Associated Nephrology Consultants
- Shannon Doyle
“POV Brand Management has been a pleasure to work with to elevate our company’s social media strategy and impact. They bring a collaborative approach that nicely blends their marketing expertise with our industry-specific insights. The entire team is energetic and passionate and consistently provides a strategic approach to this dynamic ever-changing space.”
Seven Oysters Travel
- Trisha P Founder/CEO
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